The Knowledge Bank is an AI-powered dynamic hub of practical tools, applied research, and case studies designed to generate solutions around Public Sector Inclusion, Integrity and Innovation.
Public acceptability is a crucial condition for the successful implementation of reforms. The challenges raised by the green, digital and demographic transitions call for urgent and ambitious policy action. Despite this, governments often struggle to build sufficiently broad public support for the reforms needed to promote change. Better information and effective public communication have a key role to play. But policymakers cannot get the public to choose the side of reform without a proper understanding of people's views and how they can help strengthen the policy process.
Perceptual and behavioural data provide an important source of insights on the perceptions, attitudes and preferences that constitute the "demand-side" of reform. The interdisciplinary OECD Expert Group on New Measures of the Public Acceptability of Reforms was set up in 2021 to take stock of these insights and explore their potential for improving policy. This report reflects the outcomes of the Expert Group's work. It looks at and assesses (i) the available data and what they can tell policymakers about people's views; (ii) the analytical frameworks through which these data are interpreted; and (iii) the policy tools through which considerations of public acceptability are integrated into the reform process.
26/03/2025
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